Our last workshop looked at how you can make your website work better for you – helping your business appear on the google search page when your potential customers are searching. This time we focus on building partnerships and consider how working with other complementary businesses can attract new visitors by developing and promoting packages.
People have diverse interests, some may enjoy arts and visiting galleries, others prefer the action of trying a new sport such as kitesurfing. Families might be keen to try lots of different experiences and happy to try out a kayaking river trip on one day and an interactive history experience at a castle on the next. The key factor is the enjoyment of a range of different experiences. Moreover, whatever the activity, everyone gets hungry and thirsty and many put eating and drinking high on their leisure time priorities. In this interactive workshop, Deb Brookes looks at the value of collaboration with complementary businesses, ways to create packages and means of promoting such packages. Don’t forget doors open early so you can grab a breakfast bap or pastry and a tea or coffee and there will be plenty of time for networking.
Deb is an independent tourism consultant who has over 20 years’ experience working for tour operators, travel agents and airlines in international markets. For the last 2-years, Deb has been working with the Peak District, the Broads and the South Downs National Parks, as well as the Norfolk Coast Path and the Chilterns Area of Outstanding National Beauty to help ambitious local businesses develop their product and explore new channels of distribution to extend their season and to generate incremental sales.